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Founder

I started my first company in 2008, overdrawn in my bank account $350, and in the middle of a recession. No investors. No partners. No safety net. Just stubbornness, late nights, and a belief that I could figure it out.

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Over time, that scrappy beginning turned into a 7-figure business, built without borrowing money or giving away equity. But it wasn’t a straight line. There were plenty of failures tucked between the wins, and more moments of “stuck” than I care to count. The only real difference was I kept going and stayed open to learning, every step of the way.

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That journey taught me more than how to grow a company. It gave me unshakable confidence, perspective, and the conviction that success isn’t about doing it all. It’s about doing the right things with consistency, clarity, and purpose. It also showed me the importance of prioritizing mental clarity, creative energy...and yes, even rediscovering the power of play and how all 3 helped me get out of my own way.

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Since then, I’ve gone on to build other companies and advise other leaders and I’m deeply proud of where I am. Along the way, I’ve been fortunate to work with incredible teams, mentors, coaches, and communities who remind me daily: no one achieves anything meaningful alone.

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Now, I have the privilege of helping founders, leaders, and teams tap into clarity, creativity, and the confidence to move forward, no matter what phase they’re in.

 

Because the truth is: when you commit, when you keep showing up, and when you make room for play, unbelievable things will happen.

CAVEHOUSE SUPPLY

As a kid, I was digging deep into the mud with my dinosaurs, climbing trees while pretending they were rocket ships, and finding safety in a row of bushes beside my house, where I could escape and create my own adventure.

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As an adult, I started digging deep into my childhood trauma. I spent time climbing out of dark head spaces, but eventually, I found safety in recognizing destructive patterns and being empowered to change them.

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I believe that in order to thrive as adults, we need to go back to who we were as kids. Somewhere along the way, we forgot the importance of play, imagination, and who we really are from the inside out.

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Kids don’t have to worry about forgetting any of this because they were born explorers, seeking adventure, and being curious. The great thing about this is that you were a kid once and that was you too. Maybe that’s still you.

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At Cavehouse Supply, we empower kids with confidence and creativity while also supporting families. We do this in 3 ways:

• The Optimist Adventure Club - a monthly kids’ magazine that empowers children ages 5-10 to embrace adventures with confidence, creativity, and kindness through interactive stories, activities, and challenges.

• Storytelling and interactive app for kids - An engaging platform where kids can create, share, and learn through interactive storytelling and activities.

• Cavehouse video series - A series of conversations with parents, educators, health experts, and kiddos, offering insights, support, and fun experiences for strengthening creativity and emotional growth.

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Every child deserves the support and attention needed to become the best version of themselves. And if we can inspire adults to reconnect with their child self to rediscover the joys of play and creativity along the way, then we’ll be celebrating with all the excitement we have.

LIFE AND LIMB PRINTING

Back in 2004, I was the “shop bitch” (yes, that was my real title) at a merch company - scrubbing floors, cleaning presses, and hauling ink buckets. A few years later, I decided there had to be a better, easier way for bands, brands, and companies to get quality merch.

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So in 2008, inside a tiny studio apartment, I launched Life and Limb Printing. The setup was about as scrappy as it gets - printing shirts on the floor, holding screens down with my feet, and curing orders in the oven on a baking sheet as if they were cookies. My first client? One of Nashville’s long-standing breweries, Yazoo Brewing Company. From there, I never looked back.

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For two years, I worked full-time at an art store by day and built Life and Limb by night. When my art store boss finally told me I had to choose between managing the store or focusing on my “little side project,” I walked out the door without hesitation. Fear hit quick, but so did momentum. Within 48 hours, I had 16 new orders waiting in my inbox. (Side note: His store ended up using my company for merch one year.) 

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By 2010, Life and Limb was officially full time. Within five years, we grew to half a million in revenue, and by 2019, we crossed the seven-figure mark. Along the way, I learned the hard truth that fast growth isn’t always good growth and embraced the phrase that guided many of our decisions: “slow is smooth, and smooth is fast.”

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The name “Life and Limb” came from a three-second brain glitch. When my very first customer asked who to make a check out to, I froze, glanced at a Fugazi record, and blurted out the name of one of my favorite songs. I figured I’d change it later, but the name stuck and carried us for 17 years.

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On March 3, 2025, Life and Limb Printing was acquired by two powerhouse women at Country Screen Printing in Goodlettsville, TN, marking the close of one chapter and the start of an even better one.

PILOT LIGHT INDUSTRIES

After nearly two decades in the merch and print world, I kept seeing the same problems repeat - not just in my own business, but across the industry. Merch is often one of the strongest revenue streams a brand has, sometimes the one that keeps the lights on. Yet too many companies struggled with e‑commerce, logistics, and production bottlenecks that cost them real opportunities.

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In 2017, I started Pilot Light Industries to solve that gap. What began as merch consulting quickly grew into a bigger vision: helping top-tier brands streamline operations so they could scale without chaos. By 2021, I launched the Merch Management + Retail Partner (MMRP®) model, tested it, and signed our first client - the Nashville BNA® Airport. It worked, and from there we built a model that combined hands-on execution with long-term strategy.

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Over time, that work evolved far beyond merch. Pilot Light became a home for advisory and strategy consulting, guiding founders and leaders through the same challenges I once faced around clarity, systems, and growth without burning out.

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Today, that work is evolving into its next chapter under a new name: Mind Your Business Labs. The focus remains the same: helping founders and leaders find clarity, build smarter systems, and create space for what really matters, just with a fresh framework to match where the work is heading.

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Alongside this, I now channel that same mission through keynote speaking and 1:1 advisory work, creating practical tools and meaningful shifts for leaders who want to build organizations that thrive without losing themselves in the process.

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